Greg Masel is the Director General of Keren Hayesod – UIA, Israel's largest and most longstanding fundraising organization, as of September 2004. He is responsible for all aspects of the multi-million dollar campaign throughout the world, managing the fundraising campaigns in 54 countries over 5 continents and overseeing its educational, community and social projects throughout Israel.

In the year preceding his appointment, he was the Director of the KH-UIA English Speaking Countries Department, where he was responsible for the campaigns in Canada, Australia, UK and South Africa. Prior to that, he served as Executive Director of the UIA of New South Wales Australia. He held various prominent executive positions at KH-UIA, with significant achievements.

Throughout his youth, he was an active member of the Habonim Youth Movement in Australia and participated in various other community activities there. Greg holds a Master of Business Administration and a Bachelors Degree with a double major in Politics and Economics from the University of Western Australia. He is an Associate-Member of the Executive since October 2004.