§   Invest in opportunities for children and youth: Create opportunities for children and young people in Israel to achieve their full potential for excellence, removing educational and social obstacles that impede their chances for success.

§   Shape the future of Israel together: Initiate and facilitate collaborative projects that address critical issues in Israel while strengthening the relationship between Israel and Jews worldwide.

§   Priority regions: Achieve strategic impact on the future character of priority regions—Negev, Galil and Jerusalem—through advocacy, planning, creating awareness and serving as a catalyst for deeper involvement of world Jewry and Israelis